6 Rules For Creating Amazing Wedding Social Media Content

Social Media Platforms

Social media is an incredibly useful tool for wedding vendors.

There are over 1 billion active users on Facebook. More than 100 million use Instagram every month, and over 260 million globally are on twitter.

People treat social media like a drug. The more you get the more you want. 

Unfortunately, not many wedding vendors are utilizing this tool to its best capability.

I came across some books that I believe EVERYONE in the wedding industry should read to learn about social media.

Yes books! 

One of my favorites is Jab Jab Jab Right Hook by Gary Vaynerchuk. I always highly recommend it to any business to improve their social media. 

For the Wedding Industry, this book is not just recommended. It is required!

The book explains that in the past with traditional marketing, business would spam people with sales pitch. 

Like a boxing match, they would try hit you with right hooks from the beginning. Back then, it worked but now consumers have an advantage with social media. 

Consumers want brands to pay attention to them as well as listen to their opinions and concerns.  You have to jab at your consumers a bit before trying to land that right hook.

You need to make great content and compelling storytelling.

Like any type of marketing, there isn’t one template to use for creating social media content.

The book Jab Jab Jab Right Hook does go over 6 important rules as well as provide lots and LOTS of examples of both great and not so great content on different social media platforms.

For your convenience, here is a simple summary and explanation of the 6 rules for creating amazing social media context.

Rule 1 - It's Native 

Social media platforms today will have some functions that overlap with other social media platforms. For example both Instagram and Twitter use hashtags for putting your content into searchable topics.

It should be noted that a lot of these functions don't overlap at all to other social media platforms. It's very important to know that these differences are not minor.

Having the wrong kind of content on the wrong platform can ruin your marketing efforts or campaigns.

Wedding business that understands how to use these different platforms correctly are the ones that get more attention and appreciation.

Basically, you need to make the content native.

What is native content to a platform? Well, this depends on the platform.

Low-quality photographs wouldn’t match well on the picture-perfect Pinterest. But it might do better on Facebook if it has a more human and connecting message.

In the end, it's more than just understanding the platform, it's about understanding the context of the platform. You need to match your content with the context of the platform in order to get the attention of your ideal client.

Rule 2 - It Doesn’t Interrupt 

Most people hate commercials and ads.

Why? Because they are being interrupted from what they are doing to hear your sales pitch.

Current marketing trends shouldn’t intrude on consumers. Frankly, they don’t have the patience for it now.

Social media is enjoyable content and entertainment people look for.

If you want to reach out and talk with your clients directly, you need to be the entertainment they consume. 

Most of your content on social media should be entertaining jabs or beautiful photos. Bridal problems or make a funny photo brides can relate to.

Rule 3 - It Doesn’t Make Demands - Often 

When you make the final sales pitch or the right hook, this represents what is valuable to you.

Getting the sale.

This differs from normal social media posts or jabs where it's all about what is valuable to the consumer.

If you have great contents, it is likely that people won’t get upset if they find out it is from a brand not an individual. Often they will appreciate the content because you're not selling anything to them.

You're not demanding them to listen and take action. You're not asking for your potential client for any commitment. Instead, you are just sharing a moment together.

These moments and emotional connection pays off when you finally do decide the throw out that right hook.

Rule 4 - It Leverages Pop Culture 

Generations are defined by their pop culture.

For example, if you take a young persons tech away, in essence, you’ve taken almost everything that matters to them. Different generations laugh and relate to the pop culture they identify with.

And now you’ve got the make content that connects to that culture. 

As the saying goes, if you can’t beat them, then join them. 

Here you need to prove you understand your core audience by staying on top of the gossip to topics that matter to them.

Latest royal wedding styles, top wedding trends, new wedding customs, and so on. Most importantly, create content that reveals you understand their culture and relate to it as well.

Rule 5 - It’s Micro 

Sometimes when businesses want to post something for your business on Instagram or Pinterest, they try to make something grand, large and completely stunning.


Stop thinking about your content as content and start thinking it as MICRO-content.

Make tiny, unique, humorous or inspiration social media posts instead. You’d be surprised the value of laugh or inspirational post can bring.

Rule 6 - It's Consistent and Self-Aware 

When posting on any social media platform, you want to make sure its consistent with your business’s identity.

It always needs to answer the question “who are we?”

No matter how you tell the story or even the language you are using, your business personality must remain consistent.

When your business is self-aware of its brand identity then it's easier to keep the same core message.

Do you agree with these 6 social media content rules?

Did you read Jab Jab Jab Right Hook and or have other business books to recommend?

Let us know by commenting below. You can also contact us here

Need help in Social Media Campaign Consulting or Management to get your message across?

Check out our Social Media Marketing page for more details.

About the Author

Ashley Ohno has worked in both the accounting and the digital marketing fields for many years. She has lived in Japan for over 3 years and during that time has worked with clients from all over the world.