How to Write SEO-Friendly Alt-Text for Your Images 

No matter how stunning a wedding photography website might be, it's no good if no one can find it online.

Because of this, you need to always be improving your Search Engine Optimization (SEO) for your site.

A pillar of on-page SEO is image optimization with alt text.
This blog goes over the basics of alt text and how to write SEO-friendly alt-text for your images.

What is Alt Text for Images?

Alternative text (or better known as alt text) is additional text that is intended to describe the image. Alt text is in the source code of your website as a line of HTML code which is also known as alt attribute.

While the alt text is not actually visible on your page, it is highly suggested to have in order to improve the SEO of your site.

Why is Alt Text important?

When Google or other search engine send bots to scan and review your site, they can’t see what your photo looks like or how it relates to your website. By having alt text on your photographs or images, this allows the search bots to have a better understanding of the image.

With this information, they can understand your website better and index everything more accurately, which could help you rank higher on Google Search and Google Image Search. This is definitely important since a third of all Google searches are for images. 

So basically by just adding alt text, you can get more traffic to your site.

But it's important to not only think about the alt text from an SEO perspective but also from a user perspective as well.

Your main goal is to provide value and easy accessibility to your visitors.

Key Points on How to write SEO friendly Alt Text for Images

1. Set your goals

When you are optimizing or working on any marketing campaign, the most important thing to make clear is the main goal. What do you want to accomplish? Do you want to attract a wider audience? Simply build up your search engine optimization? Or do you want to focus on using an image to tell your story?

The same image can have different alt text or stories.

It's important to figure out what is the story you want to tell.

For example, if you are a wedding photographer that specializes in a specific area, then the location becomes the key point and what you want to mention in your alt text.

 Instead of writing any generic text, it's good to highlight a certain photography moment or type like “walking down the aisle” with the specific location

Think of all of the possibilities and then decide what is important to mention in your alt text based on your goals.

Whatever your goal my be, it is recommended to use the same naming systems as well as target keywords for the alt text.

2. Use Relevant Keywords

Keywords are specific words or phrases that people search on Google when looking for services you might be providing. Having your website rank for the right keywords is crucial for accomplishing your goal. You can’t assume any keywords you choose are popular or relevant to what your potential customers are actually searching for.

First, you need to consider what are those brides to be searching for, not what you want them to be searching for. What do you want people to search for when finding an image from your website.

Next, you want to use tools like Google Adwords Keyword Tool to find out how popular these keywords are.
The strength and amount of keywords you can use depend on your SEO skill level and tools that are available to you.

Having the right keywords to rank for your website really can boost your traffic. Ranking for the wrong keywords can really negatively affect your business. Because of this, many businesses will seek help from a specialist to perform research and provide a list of suggested keywords. Feel free to reach out at Venus Wedding and contact us about our SEO Services and what we can do for you.

Remember not to overdo it with the keywords as well.

Spamming your image alt text with your target keywords can hurt your website ranking. Plus nobody wants to see images with keywords like “wedding photographer takes a photo of a wedding that is a favorite of wedding photographer”.

You need to make sure it sounds natural, makes sense, and focuses on what is the message or point you are trying to convey.

3. Use Accurate Descriptions

creating seo-friendly alt text

An important point for creating SEO-friendly alt text is to keep your alt text as accurate as possible. Using a simple and straightforward explanation of your image is incredibly important to help search engines understand the image.

Instead of using very fancy or sophisticated words that are less likely to be used by searchers, it's better to use commonly used words.

One technique to do this is to try to describe the image of someone who cannot see it. This can help you write a more precise alt text for your images.

Remember whatever you do, don't mislead your image. If your image is a wedding on the beach then don't use alt text like “Wedding vows in hotel”. Photos with different written context can throw your readers off causing bad user experience.

4. Use Concise Alt Text

Why do we use images on websites?

It is to provide a quick example or message quickly. Alt text is basically an alternative of that. Your alt text shouldn’t be endless. It's recommended not to exceed over 125 characters. Otherwise, it might not be read completely.

Your image description should not be something like: “Bride walking down aisle with happy father in Vera Wang mermaid dress at Los Angeles of Ebell of Los Angeles.” Words are like a fine dessert, you don’t want to overindulge. Stay away from explaining the fine details, the less convoluted the alt text is the better. It's more important to keep it short and focus on the focal points of the image.

creating seo-friendly alt text

Writing alt text for images may seem difficult but it's actually quite easy and simple. Just remember the four important points and techniques you can use to make sure you’ve got the right alt text for your images.

Did we miss anything in the article?
Have any suggestions or questions?

Let us know in the comment section below or Contact Us.

About the Author

Ashley Ohno has worked in both the accounting and the digital marketing fields for many years. She has lived in Japan for over 3 years and during that time has worked with clients from all over the world.